Research equipment

I thought about the typical equipment that is used to create a music video, a digipak and a magazine advertisement. I have created a prezi demonstrating the different kinds of equipment that I am planning to use to carry out my tasks and which ones I believe will be most appropriate to use, in terms of software such as InDesign, Photoshop and Premiere Pro. I have realised that most of the software that I am planning to use to create my tasks are Adobe based which is provided for me in school so that I am able to edit my material easily. I have talked about the hardware that I will use including a Canon 550D DSLR and the advantages of using them. Other equipment that I have also talked about include equipment that I will use at home. This is mostly the props that I will be using although I have not included much because it is still early stages and I haven't got a definate platform and idea to work from. I will be including and more equipment when I come up with more ideas.

Production diary - week 6

Contact with artist

In order to gain full permission to use the song of my choice which was 'Wings' by Birdy for my music video, I had to contact her management to grant me permission to use it for copyright reasons. In order to do this, I looked for a way to contact Birdy's management and found an email on her official website where her management takes in any enquiries. Therefore I had emailed her managed for permission including why I would want to use her song and that all credits go to the artist and her management.

Audience Research

I have carried out research on the target audience for each individual genre of music. These genres include pop, drum and bass, indie, alternative rock and R&B. I have looked at the overall audience that typically listen to the specific type of genre. I looked at the gender, age, class, hobbies, and interests of each target audience for each genre. I found significance within each one. For example, I found that there are more males than females that listen to rock music. When it comes to creating the ancillary tasks for my coursework, this research will help me as once I decide on final song to use for my genre, I will consider what the target audience are like within that specific genre so that my products are able to entice the right audience. For example, I will consider their income and how much they earn as that will help me to determine how much I will sell my product for etc.

Analysis of previous students A2 work

I have analysed a previous students A2 coursework. I carried out this analysis by looking at her blog and her music video. I semiotically analysed her work sectioning the blog and the music video in two individual sections. For the blog section, I looked at how she had organised her work and the different work she has done in all of the stages of her coursework including the pre and post production stages. This will help me when it comes to completing my post production stage of my coursework as it has provided me with ideas on how I want my work to be carried out. Also, with analysing the music video - I talked about all the different aspects including camera, plot, mis-en-scene and setting. Analysing her music video has given me significant ideas on how I want my music video to look like. Also, she has used specific techniques that I believe will be effective to also use when it comes to creating my own such as the use of different shots and the pace that it goes with by the music.

Production diary - week 5